Piece developed by Leo Burnett Tailor Made to feature themed packaging that will be the key for players to unlock items in the game
Trident and Free Fire teamed up to promote a brand action within the game.
Named “Unlock the Game”, the campaign developed by Leo Burnett Tailor Made will feature Trident-themed packaging that will be the key for players to unlock items in the game, in addition to an exclusive skin from the brand.
“We know that our audience is massively present in the gaming territory, which is why our journey in this universe has been intensifying every year. Being able to be alongside Free Fire again, now in a way that is even more connected to the game and bringing benefits to the brand’s consumers makes us very excited”, said Isabela Zyad, Senior Marketing Manager for Candies and Gummies at Mondelz Brasil.
For the campaign, two packs of Trident 14 units in Mint and Intense flavors were reformulated and feature elements that refer to the game, alluding to the metaverse.
As part of the sponsorship, fans can now view a range of brand elements within the game, including in-game billboards, on-screen videos, 5″ and 10″ merchandise, and rotating logos.
Another new feature is that the game will once again have Alok’s soundtrack, with the track “Legacy”, which is already part of the game’s universe.
“The campaign is part of the strategy of being present in environments that speak to young audiences, reinforcing Trident’s performance in the gaming space. With these actions, we will bring unique experiences to people, eliminating the border between the real world and the world of Free Fire , promoting a very close connection between Trident and the consumer”, added Felipe Massis, Creative Director at Leo Burnett.
