Takis, which is already present in other countries, has now arrived in Brazil
Fri.To was the agency selected to create, coordinate and manage all communication for the Takis snack, from Grupo Bimbo in Brazil, the brand is already present in the USA, Canada, Mexico, Portugal, among others.
Here, all of Takis’ communication for social media was produced by Fri.To aims to enhance the product’s attributes, with the main focus being young people from Generation Z, a generation socialized in the internet era where individualism is experienced in the deconstruction of labels and experimentation.
The objective is to reach a younger audience, so we understand that the territory of social networks such as TikTok, Instagram, agency.
