Institutional campaign is created by the Nova SB agency
CNN Brasil, which celebrates four years this month, presented its new institutional campaign, in which it reveals its new positioning ‘Think well, think CNN’.
According to the broadcaster, the initiative is the result of the evolution of the brand’s journalism proposal that has been built. The new campaign invites the public to reflect, bringing a new signature: Think carefully, think CNN.
In the film, anchors from CNN Brasil appear as off-screen narrators: Carol Nogueira, Gustavo Uribe, Tain Falco, Raquel Landim, Leandro Magalhes, Mrcio Gomes, Elisa Veeck and William Waack.
The production shows side by side scenes of remarkable events and personalities that have been appearing in the news, so that, with a simple glance, you can see the other side of each story reported.
In addition to the main film, the campaign includes a 30″ version, as well as three more themed films that build the pillars individually, namely: Equilibrio, with Elisa Veeck; Relevance, with William Waack and Agility, with Mrcio Gomes. The strategy also includes digital content and printed advertisements that provide contexts about reflection.
Nova SB signs the campaign.
