The brand will have a series of actions based on the concept “Everyone deserves a Bud no Lolla!”
Budweiser will be present at Lollapalooza Brasil 2024 as the event’s official beer for the seventh consecutive year of the event, which takes place on March 22, 23 and 24, at the Autdromo de Interlagos, in So Paulo.
At the festival, the brand will present a series of actions based on the concept “Everyone deserves a Bud no Lolla!”.
“Budweiser has always been a supporter of music in the world – we even found evidence that the brand was a sponsor of the first Lollapalooza back in 1991. The event here in Brazil has already established itself as one of the biggest international music festivals in the country and, this year, Bud will be present creating the best experience for fans of beer, music and the festival”, said Mariana Santos, director of Budweiser in Brazil.
This year, Bud will begin offering experiences upon arrival at the Autdromo to encourage moderate consumption with the launch of transport cards for use on the city’s trains and subways. Tickets will be sold both at Barra Funda and Pinheiros stations, and at Bud’s stand at Lolla, and the action will be carried out in partnership with ABASP, Auto Pass and CPTM.
The brand’s stand will be 750m long and will have beer bars, as well as a view of the “Budweiser Stage”. With LED glass panels on the facade and several technological and Instagrammable environments, Bud’s space also has a program with DJs and a dance floor inspired by Boiler Rooms.
For the public, the place will have an area to take photos with artist holograms that will be projected in the photo booth.
The Budweiser space will also feature the traditional staircase, designed by Bud Zero. The festival’s audience will also be able to enjoy non-alcoholic beer at free distribution points throughout the Circuit.
At Lolla Lounge, the brand will be part of the beer wall with two walls totaling 100 m2 and featuring 60 taps.
Bud e PodPah
Presenting Bud Studio for another year, the brand will also have a partnership with Podpah.
At the invitation of Bud, Igo and Mtico will give listeners a privileged view of the shows and behind the scenes with guests.
Bud Studio will also host Bud Talks, meetings with artists from the line up and those enjoying the festival to talk about music, entertainment and much more. Xam, Pocah, Baco Exu do Blues and Junior Lima are some of the celebrities who will be present.
