A PUMAglobal sports brand, and Cheetossnack brand from PepsiCo, one of the largest food and beverage companies in the world, announce the launch of an unprecedented collection between PUMA x Cheetos, continuing the ‘PUMA Hoops Scoot Zeros’ collection, by NBA rookie, Scoot Henderson.
Game time connects with snack time in the new line, designed by Scoot Henderson, featuring the ‘Scoot Zeros x Cheetos’, part of the PUMA x Cheetos collection. The authentic orange color blends with Henderson’s personal mantra: “Overly Determined to Dominate (ODD)” and the iconic coat of Chester Cheetah, the snack’s mascot.
Featuring Scoot Zeros x Cheetos and PROFOAM technology designed to cushion your landing and propel your next step from start to finish of the game, the latest sneaker silhouette features reinforced PUMA formstrip for enhanced lockdown durability, along with a high protection against wear with compounds and ultra-non-slip rubber for greater traction when starting.
The newest silhouette in the line is a continuation of the Georgia Peach model and features Scoot’s iconic “S” logo prominently on the tongue, along with an additional mini formstrip on the medial heel, simulating a flame to connect with ‘Cheetos Flamin Hot’, a hit of Cheetos in the world, and the heat that the model brings to the courts.
The PUMA x Cheetos collection is now available in Brazil. In addition to sneakers, the collection also includes a cap, also in a limited edition and which brings the brand’s entire visual identity to yet another piece of clothing developed by the partnership. For more information, keep an eye on PUMA and social media.
*Cape photo: Divulgao/ PUMA
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