From now on, the company will be able to operate the 19 stations of all public transport on rails in the capital of Minas Gerais
NEOOH starts to manage the entire out-of-home media circuit of the Belo Horizonte metro, which today has more than 70 digital screens and receives more than 100 thousand passengers per day.
In total, the Belo Horizonte metro has 19 stations, which connect the northern region of the capital to the western region, passing through the center of Belo Horizonte and reaching the municipality of Contagem.
All of these stations will feature NEOOH’s digital out of home, special custom-developed projects and naming rights projects. Subway cars can also be completely enveloped, a medium with great impact.
With this additional asset, the company reinforces its presence in the capital of Minas Gerais. The company is also responsible for OOH media at the two airports in the capital of Minas Gerais, the bus terminal, the Move urban transport system, as well as other strategic points distributed throughout the city.