Pinterest offers better search results and more inclusion with new tool

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O Pinterest is launching an innovative tool: body type ranges. With them, users can select the body types that will appear in search results for women’s fashion and wedding ideas. This is a big step towards ensuring a more inclusive place online to search, save and buy.

For Pinterest, inspiration and inclusivity go hand in hand. With the range of body types, the power of choice is in the hands of users. When searching for women’s fashion or wedding inspiration, people will see a visual indicator that allows them to select from four body type ranges and see personalized results that represent them. Pinterest will launch this feature more widely this year, including for men’s fashion.

This technology is part of a broader effort to develop virtuous, not vicious, AI technology. The tool is powered by Pinterest’s patent-pending innovation, Body Type technology, which uses shape, size, and shape to identify different body types in more than 3.5 billion images on the platform.

“Pinterest is a visual discovery platform. We want users to be able to see themselves in search results. That’s why we’re leveraging AI to bring more inclusivity to our product design. Body type ranges increase representation on the platform and give users more choice and control over what they see on Pinterest. We observed that people who used the feature had a 66% higher engagement rate per session than those who didn’t use it,” said Sabrina Ellis, Product Director at Pinterest.

Research shows that Pinterest users want to see diverse content by refining their search with our inclusive tools 3 like skin tone range and hair type. Nearly half a billion people come to the platform every month to search, save and buy, and Pinterest is focused on creating an online experience that reflects its diverse user base. Since 2018, Pinterest has pioneered the creation of products that promote inclusive experiences.

As part of the launch, the platform will display several brands that create inclusive pieces on the search page. The selected content will highlight brands such as Eloquii, Ganni, Mara Hoffman, Osei-Duro and GIA/irl.

How to use body type ranges

1- Open the Pinterest application;

2- Select the search icon;

3- Type in the search bar (for example, “autumn looks”);

4- Click on “Body types” at the top of the results;

5- Select one of the four body types.

How to save body type range selection to your device

After you choose the same body type range twice, Pinterest will ask if the selection should be saved for similar searches. Select “OK” to save the selection to the device.

The body type range for women’s fashion search and wedding-related content is available in the US and is currently in testing in Canada. Later this year it will be launched in menswear, and in new vertical sectors and additional international markets on an ongoing basis.

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