Created in partnership with Africa Creative, the product was launched to celebrate International Day of Happiness
Po de Acar and Africa Creative presented Po da Felicidade to celebrate the International Day of Happiness celebrated this Wednesday (20).
The new product was created with the aim of translating the essence of the supermarket chain and being sold in all Po de Acar chains in Brazil.
“Happiness is in the essence of Pão de Acar, which throughout its history has always sought to inspire happiness in its customers, through ‘ingredients’ that we deliver every day in products, services, and our customer service is always ready to delight. Po da Felicidade comes to take this message forward, providing more moments of happiness to our customers, said Maria Cristina Meron, Director of Marketing, Loyalty and Growth at GPA.
In addition to the presence in the stores’ Bakery, the launch of Po da Felicidade is being announced by four influencers, namely Mariana Rios, Thiago Oliveira, Dona Kika Sato and Jade Magalhes, who created original videos to address the topic of happiness and shared their experiences with the new powder.
“It’s really cool to already have an idea that has the essence of Po in the first month working with GPA. In record time we created the Bread of Happiness, an exclusive product that will offer a happy experience every day to all of the brand’s customers”, he concluded Joana Monteiro, co-CCO of Africa Creative.
