Report released this Wednesday (20) showed growth of 10% compared to 2022
Investments in media, made throughout 2023, registered a growth of 10.4%, as pointed out by Cenp-Meios, released this Wednesday (20). In total, the contribution was R$23.4 billion, compared to R$21.2 billion in the same period in 2022.
In retrospect, 2023 was a year of effective resumption of investments after the instability caused by the pandemic. Proof of this is that, in 2022, even in the face of additions such as the World Cup and Elections, which generated an unusual movement in the advertising market, total growth was around 7.6% in the year, three percentage points less than the cutoff current.
Over the 12 months, the application of resources remained stable at around 10%. The analysis also shows the importance of the sector’s activities in the macroeconomic scenario: GDP growth closed at 2.9% and official inflation for the period according to the IPCA (Broad National Consumer Price Index) was 4.62%. In other words, there was real growth in advertising investments in media.
“The indicators pointed out by Cenp-Meios signal the consistent evolution of an industry that gives strong signs of resilience. We are facing a new, more stable economic moment, which is a strategic factor for the projection of investments throughout 2024”, said Luiz Lara , president of the Cenp Council.
The annual reading was carried out with 336 agencies, compared to 326 participants in 2022.
(Credit: Photo by Matthew Guay on Unsplash)
