Brands promote exclusive activations and experiences at Lollapalooza Brasil 2024

The next edition of Lollapalooza Brazil, which takes place on the 22nd, 23rd and 24th, at the Autdromo de Interlagos in São Paulo, promises to offer a great experience to participants. And to do this, count on the support of big brands, motivated to provide incredible experiences through their activations.

In addition to the festival’s diverse line-up, consumers can expect a lot of fun at Lollapalooza 2024, next weekend. The festival will have rest areas; gastronomy; fashion; art; photo points; ferris wheel and giveaways, all promoted by the brands sponsoring the event.

With that in mind, we have listed some activities. Brands such as Bold Snacks, Hellmanns, Johnnie Walker, Localiza, Mikes Ice and Riachuelo are present at the festival. Check it out below.

Bold Snacks

A Bold Snacks, the first healthy brand to be present at a large festival like Lollapalooza Brazil, and recognized for its tasty protein bars, is ready to be part of this exciting journey as one of the event’s supporters. The brand’s presence promises to add a dash of health and flavor to the most anticipated festival of the year. In addition to promoting its products, it seeks to disseminate a healthy and balanced lifestyle.

During the three-day event, participants will have the opportunity to visit the Bold Snacks stand, which promises to be a fun and colorful experience, reminiscent of the bar packaging. In addition to the distribution of samples and exclusive gifts, visitors will be able to taste the various protein flavors, available for purchase from R$8.99. With options such as BOLD Banoffee; BOLD Cookies Black; BOLD Milk and Hazelnut; BOLD Cookies & Cream; BOLD Crispy Candy; and BOLD Chocolate Truffle, the brand offers a variety that suits all palates.

Johnnie Walker

A Johnnie Walker expands its steps towards Lollapalooza Brazil and transforms the city through art and music. Master sponsor and official whiskey of the festival, the brand promotes AI interventions in iconic locations in So Paulo. Furthermore, a partnership with Vans is among the actions linked to the event.

Maintaining its participation as master sponsor and the naming rights agreement for the ‘Perrys by Johnnie Walker’ stage, this year the brand relies on artificial intelligence to take steps beyond the festival and transform iconic locations in the capital of São Paulo into real stages, in a A kind of warm-up and countdown to the three days of the event, with interventions in the FOOH format.

Among the actions connected to the event, Johnnie Walker also carried out his famous ‘Keep Walking’ for a partnership with the Vans brand. The two giants created pairs of exclusive and personalized sneakers by artist Vinicius Gut to give as gifts to a selected mailing list. Copies will not be available for sale.

For the festival, the stand, designed and executed by Agência InHaus, will feature an Art Station, so that the public can personalize their own drink cup with items such as stickers and colored pens. The brand will also carry the Blonde Game, an activation that will give a shoulder bag to participants who get the three steps of the Blonde Citrus drink recipe right.

Riachuelo

A Riachuelo, one of the largest fashion retailers in Brazil, reinforces its presence in the territory of culture and young people who seek trends by supporting the event. As the official fashion partner of this edition, the company takes advantage of this moment to showcase its leadership in the jeans category, one of its flagships, and connect with this audience through Pool, a current, irreverent, democratic brand with strong attributes of fashion and sustainability.

With the motto ‘We meet in Pool Jeans’, the brand invites the public to discover its 100m space inspired by the production process of the brand’s sustainable jeans. With an attractive, technological and entirely Instagrammable atmosphere, the highlight is the Pool Wash, where the public will be able to participate in an immersive experience that simulates the method of washing jeans, which uses up to 70% less water in the process.

Furthermore, the Riachuelo space will have a stage ready to host performances full of personality. Those who participate in the activation will be presented with an all-denim cell phone bag, made with more sustainable jeans supplied by Vicunha, Riachuelo’s partner in the production process of its circular collection. The gift can be customized in real time.

Hellmanns

Expanding its presence in the world of music, Hellmanns to be the official sauce brand of Lollapalooza Brasil 2024, which reaches its 11th edition this year. For the first time at the event, “real mayonnaise” will promote exclusive tastings and experiences on its three islands, which promise to be irresistible meeting points for the public to recharge their energy from the marathon of shows.

Hellmanns will bring a variety of sauces and flavors to Lollapalooza, available for all those who want to add that special touch to their snacks and snacks. Among the options, the public can try Brazilian N1 mayonnaise in the following versions: Supreme; Green; Spicy; Garlic; Barbecue; Vegan; Barbecue; and Ketchup, proving that ‘What was good became Supreme’, a concept that accompanies the brand in the main events and activations across the country.

For those who don’t want to miss any moment of the line-up, the brand will also have promoters distributing sachets throughout the event, to increase the crowd’s snacks, without anyone needing to lose their place on the dance floor. In addition to being the irresistible flavor of Lollapalooza Brasil 2024, Hellmanns will distribute exclusive gifts, so that fans can enjoy the festival with style and peace of mind.

Hellmanns watering hole island (Photo: Divulgao/ Hellmanns)

Mikes Ice

Ambev’s ready drink, Mikes Iceis once again confirmed in the line-up of brands at Lollapalooza Brasil 2024. Mikes will bring to the public all the flavors of the drink made with vodka and lemon juice, including the most recent launch Mikes Ice Guaran, which brings together the softness of Sicilian lemon with a light touch of guaran obtained from its extract.

Whoever is there will be able to play and guarantee their treats in an environment that is like Ice at festivals. For Lolla 2024, Mike’s brings the exclusive glass, the sarong that has become a favorite and a personalized fan, an essential accessory for any festival.

In addition to the well-known lemon powder, Mikes’ space at Lolla will have professional photographers available to people who want to ensure their unforgettable record. Whoever poses for the click will receive their photos instantly, so everyone will be able to immortalize the festival and share it on the networks.

Mikes Ice space at the event (Photo: Disclosure/ Mikes)

Locate

A Locate, also an official supporter of Lollapalooza Brasil 2024, prepared a series of activities to welcome the public and make the journey inside the Interlagos Circuit even more fun. Inspired by the theme ‘Let the music take me’, Localiza intends to show its youthfulness, high spirits and its vocation to help its clients live unique and fun moments, whether during the three days of #LollaBR, or getting to know new destinations and activities that can enjoy throughout the year, always alongside the sound of your favorite band and with the support of the brand’s sustainable mobility solutions.

There will be, in total, four themed spaces, created by the specialized agency Tm1, and which include two meeting points positioned in strategic locations on the Autdromo lawn: the first, closest to the entrance, where the public who opt for rail transport will be able to access and leave the place; and the second between the Budweiser and Samsung Galaxy stages, which concentrates a large flow of people and official activations, in addition to some of the festival’s main shows.

In addition to serving as a reference point within the festival space, Localiza’s meeting points will provide lounge chairs that resemble the atmosphere of a car, as well as cell phone charging sockets that can be used free of charge (depending on availability).

In the main stand, located next to the Ferris wheel and with a partial view of the Perrys by Johnnie Walker Stage, the public can both relax in the grandstand space and also in the ‘Refresh yourself’ area, where water sprinklers guarantee relief to withstand the sun that usually accompanies the festival. There is also a special space for photos, where a structure that simulates a car in neon colors is available to capture an unforgettable day, which can be immortalized thanks to the ‘Reels Maker’ tool.

For those who visit the ‘Lolla Lounge by Vivo’, Localiza has also created a premium experience: the Localiza Lounge, with two massage chairs positioned in front of televisions, where guests can sit, rest and reinvigorate their energy.

Serbian
LollapaloozaBrasil 2024
Date: 22, 23 and 24 of 2024
Location: Interlagos Racetrack | Av. Sen. Teotnio Vilela, 261, Interlagos So Paulo (SP)
Tickets: Buy your ticket atofficial event website

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