A adidas and the Cruzeiro Esporte Clube present the club’s new main shirt for the 2024 season. Inspired by the mantle used in celestial conquests between 92 and 95, the three stripes and the club celebrate, together with Raposa idols, the moments written in the stars.
Connected to the campaign theme, the Belo Horizonte planetarium was the location chosen for publicity photos. Nonato and Douglas, who made history at the club, call on the fans to remember the glories immortalized in the history of Cabuloso. Representing the current squad, José Cifuentes, Kaiki, Lucas Villalba and Pedro are also part of the campaign to launch the new uniform.
The inspiration comes from the shirts used by the club in its conquests between 92 and 95, starting with the iconic undefeated state victory, after 23 years. Bringing two shades of blue, with multiple stars printed on the fabric, representing the constellation of Cruzeiro’s achievements. The iconic five white stars are positioned on the left side of the chest and the adidas logo on the right side of the shirt. As an elegant touch, the three white stripes are prominent on the shoulders.
Completing the kit, the white shorts contrast with the three stripes and the club symbol in blue. The white socks also have blue stripes, completing the design of the main uniform. The new Raposa shirt is now available on the official adidas Brazil website for R$349.99 in men’s and women’s versions and R$299.99 in the children’s model. Be part of the adiclub, adidas’ loyalty program, and guarantee exclusive offers and benefits free of charge.
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