Signed by DreamOne, the piece features a film that is being broadcast on television stations, social networks and at the Haus Decor Show
Tintas Eucatex announced the launch of the new phase of the “Faz Bonito com Voc” campaign. Created by DreamOne, the piece aims to generate awareness and reinforce the paint brand’s commitment to always being at the side of its customers.
The action’s flagship is the release of a 30” advertising film, which is being broadcast on television stations, the brand’s social networks and throughout the fair’s digital circuit.
We created a narrative that highlights the positive aspect of colors in different socialization contexts, whether from father to son, from musician to faith or artist to public, for example, explained Ricardo Tarza, partner and director of Innovation and Creativity at DreamOne.
The project is also inspired by the 2024 trend color highlighted by Eucatex, called “Work of Art”, a shade that mixes yellow, pink, brown and gray.
The campaign was structured in a way in which the artists who star in the advertising film also participate in other activities such as social media actions and physical presence at the Haus Decor Show, a fair for the architecture, interior design and construction sector, which takes place between March 19th and 22nd, at So Paulo Expo.
Based on joint actions involving the production of the advertising film, publications for social networks and the brand’s participation in the fair, we developed unique experiences for the public, strengthening the bond with Eucatex and maximizing the return on each activity in a connected way”, said Giselle Freire, CEO and account director at DreamOne.
In addition to the participation of influencers, the Eucatex stand at the event features talks by experts such as Risa Guerra, interior designer; Patricia SantAnna, founder of Tendere; Dener Batista, professional painter; among other guests. Furthermore, muralist Karol Stefanini is painting paintings that will be raffled off each day of the event.
