The piece will be exhibited at the Football Museum, in São Paulo (SP), on February 24, from 10 am to 4 pm.
The Soccer World Cup is scheduled to take place at the end of the year in Qatar, but sponsorship activations are already starting to appear to give that warm atmosphere. As the first activation within the competition’s sponsorship program in the country, Visa decided to present the Champion’s Trophy to the Brazilian public.
The symbol, desired by the 32 teams, will be on display at the Football Museum, in São Paulo (SP), on February 24, from 10 am to 4 pm, with free admission. Visa credential holders will have an exclusive access line to the space, will be able to visit the Museum and even take a photo with the trophy.
“The visit connects people even more to the biggest football event in the world and gives the opportunity to see the most coveted trophy up close by the 32 teams that will compete in the championship”, comments Rodrigo Bochicchio, Executive Director of Marketing for the brand.
Access to the Football Museum is only allowed to visitors who present physical or digital proof of vaccination against COVID-19, with at least two doses or a single dose. People also need to wear a mask for the entire period they remain in space.