Caladryl ‘surfs’ the heat wave with action on the streets of So Paulo

The event created by We takes place this Thursday (21) at Parque Villa-Lobos, Avenida Paulista and Guaruj

In the middle of a hot week, with temperatures reaching more than 30C, Caladryl decided to take advantage of the moment to promote an action on the streets of the city and the coast of So Paulo.

The campaign, created by We, is using sunburned models but with white marks on their bodies with the design of the product packaging and the phrase “Burning skin? Caladryl”.

The action takes place at Parque Villa-Lobos and Avenida Paulista, in the capital, and in Guaruj.