The brand also has a partnership with Brazilian tennis player Boia Haddad throughout this year
Between the 17th and 31st of March, the greatest tennis players in the world will be on the court at the Hard Rock Stadium for the Miami Open, which, in this year’s edition, will have Bauducco as the official sponsor.
The event brings together great stars from Brazil. Beatriz Haddad Maia, better known as Bia Haddad, will be the only Brazilian in the singles draw directly and will be in a privileged position as the top seed in the event. Bauducco, one of the most valuable and consumed brands in Brazil, will also be at the tournament and debuts as an official sponsor.
The brand has a headquarters in the North American city, in addition to having a factory.
the first time that the brand has invested in sport so consistently. According to Bauducco, there is what he called synergy with sport. The same thought that led to Bia Haddad being chosen to be ambassador in 2024.
The partnership with the tennis player, who occupies a prominent position in the world rankings and “Woman of the Year” by GQ Brasil in 2023, was announced in January this year and celebrates the connection with her loved ones, speaking with the positioning “A feeling called Family.”
“We already consider Miami our second home and this is another important step since we announced Bia as our ambassador in 2024. We are present at the table and in the lives of thousands of consumers around the world, so we want to strengthen our connection”, he said André Britto, CMO at Bauducco.
