A Coca Cola surprised not only the fans of the brand, but the entire public was curious to know more about the new flavor called “Starlight”. In a limited edition, the version is space-inspired based on an augmented reality approach.
As part of the global marketing, the company wants to explore new environments and attract the attention of the younger audience to the soft drink market. Now, Coca-Cola announces its new flavors that definitely don’t sound like traditional names.
Starlight is a space-flavored red liquid. Some have already ventured into the new flavor, claiming it’s a sweet taste with a cotton candy scent. There is no taste of traditional cola or very fruity, but a mixture of the two. The product should hit the market from the 21st of February.
The spatial idea is also not by chance: during the presentation of the novelty, executives pointed out that Coca-Cola cans were present on the Challenger spacecraft in 1985. In 1996, a brand dispenser accompanied the team on the Endeavor mission. The inspiration for the new flavor is also in line with the growing interest in the universe of the new generation, especially by figures such as Elon Musk and Jeff Bezos.
“You have this really interesting time period with great people in the tech world who are chasing the commercialization of space. I think young people have a certain fascination about it,” said Duane Stanford, editor and publisher of Beverage Digest.
The campaign hasn’t forgotten about augmented reality, and is promoting an AR-powered three-song show starring pop star Ava Max. The brand is instructing consumers to go to a website and scan a Starlight can or bottle to unlock a show. which includes her performance of “Kings & Queens”, “Sweet But Psycho” and “EveryTime I Cry”.
Coca-Cola Starlight will be available in US stores with a sugar-free variation, and will only be available for six months.
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