Mynd and Banca Digital announced the end of commercial exclusivity for the sale of advertising between the companies. The project was created in 2020 with the idea of enhancing the reach and frequency of campaigns with brands.
Now, Digital Banking will continue as a 100% commercially independent company and will negotiate with brands, agencies or partners directly.
“Mynd has always believed in our business, helping us build a reputation in the market. At this time of expansion of the influencer industry and our operation, we are as we have always been, promoting healthy and safe conversations in the digital environment, both for our audience and our customers”, said Murilo Henare, founder and CEO of Banca Digital.
Moment of crisis
The four-year partnership ends three months after the companies faced a crisis due to Jessica Canedo’s case.
In December 2023, the Garotx do Blog profile, which was part of the Digital Banking team, published false information on Instagram that she was getting involved with the comedian Whindersson Nunes. Both denied any involvement.
With the massive dissemination of fake news by various gossip profiles on the social network, Jssica began to receive a sequence of hateful messages and online harassment, which would have led the young woman, who already suffered from severe depression, to suicide.
Soon, Mynd’s name came into the discussion as some of the profiles that shared the publication were part of Digital Banking.
