Farmacutica will invest in the selections platform with marketing actions and product launches
Cimed announced the renewal of its sponsorship with the Brazilian Football Confederation (CBF) for the next four-year cycle.
With a contribution totaling around R$100 million, the pharmaceutical company will invest in the selection platform with marketing actions and product launches.
Cimed is a great supporter of national sport and a supporter of Seleo. We decided to renew this partnership because we see this new cycle of the team, with optimism, with the arrival of coach Dorival Jr. Football is much more than winning or losing. about our culture and the connection between people. This says a lot about Cimed’s DNA, about supporting our partners and customers in moments of glory and also challenges, about believing, explained Joo Adibe Marques, CEO of Cimed.
In addition to the announcement, Cimed will also launch a limited edition of the Carmed lip moisturizer, in collaboration with the Canarinho mascot. The product, in addition to being a tribute to the Brazilian national team, aims to re-engage Brazilians in their passion for national football and will be distributed to the public at all the national team’s games in Brazil throughout the year.
In total, around 50 thousand units will be made available per game and the product will not be sold.
“We are happy to renew the contract with another important partner than Cimed, in this new phase of Brazilian football and Seleo. Continuing with a company like Cimed alongside CBF shows the seriousness of the work that has been developed by the entity and in Brazilian team”, added Ednaldo Rodrigues, president of the CBF.