The airline will have a series of visual elements that will refer to the company’s network of destinations
Latam will be responsible for the party that will take place at Big Brother Brasil 2024 this Friday (22) and, to show the country’s pride and reinforce the brand, it will have Ivete Sangalo as the night’s attraction. By starting the second “Mega Promo Latam” of 2024
This will be the airline’s second party at the house and will have a series of visual elements that will refer to more than 50 domestic and 90 international destinations.
Let’s take the brothers to experience what it is like to live in a world without borders, combining the tourist riches of our country with the infinite possibilities around the world that they can experience flying with Latam. All of this under the influence of an artist who conquered the world by representing our culture and Brazilianness so well, explained Amira Ayoub, head of Marketing at Latam Brasil.
The stage, which will be shaped like an aircraft, will welcome the singer from Bahia at an entrance that resembles the company’s Boeing 787-9 Dreamliner, projected on a 10-meter LED screen. The singer will also be the brand’s influencer during the program, inviting her followers to enjoy the moment.
The party, designed by Graphene by IPG, a structure dedicated to the brand that in Brazil has the agencies WMcCann and MRM Brasil, will also feature a dynamic promoted by Latam’s loyalty program in which brothers will be able to accumulate points to redeem experiences.
