Peas, created by Publicis Brasil, show brand aficionados seeing the chocolate bars
Hershey’s announced the launch of a 360 campaign that has as its slogan the phrase “Barra Lovers. Who knows.”
The pieces, created by Publicis Brasil, show brand aficionados seeing chocolate bars everywhere, for example in straight lines, in buildings across cities, on tiles and in rectangular objects.
“Exchanging chocolate is a traditional moment at Easter, a symbolic date that brings family and friends together and creates emotional connections, but at Hershey we are always looking for innovation and doing things differently. We understand that new times bring new behaviors, and new formats call for new traditions, that’s why we are proposing an Easter with chocolate bars as a gift,” explained Raquel Albernaz, Hershey’s marketing director for Latin America
Hershey’s campaign began with participation in the “Caldeiro do Mion” program and, as part of the brand’s sponsorship of the program, video commercials, developments on social media, partnership with influencers from Globo’s ViUHub brand, media deliveries will also be broadcast. OOH and activations at points of sale and in various spaces in the city of São Paulo.
