A Nike regain proof of ownership running in the Brazilian market in 2024. The Nike So Paulo Run will be held on May 5th and will have an unprecedented format. There will be four starting points, leaving from four regions of the city and covering four different distances, with a single finish line: the new Mercado Livre Arena Pacaembu sports complex.
The distances offered will be 5km, 10km, 15km and 21km. In the first, the start will be at the Memorial da América Latina (West Zone). If you choose 10km, leave Pateo do Collegio (Central Zone). Those who choose the 15km route will start the race in Parque da Mooca (East Zone). Finally, in the half marathon, the start will be at the Legislative Assembly, in front of Ibirapuera Park (South Zone).
“At Nike, innovation is at the heart of everything we do. The Nike So Paulo Run is a reflection of this ongoing commitment to creativity and excellence. By organizing the race in this format, we redefine the concept of a street racing experience. We’re excited to take to the streets again, bringing back iconic races and connecting more deeply with the running community. It’s a unique opportunity to celebrate our love of running together”, says Gustavo Viana, Marketing Director at Fisia, Nike’s official distributor in Brazil.
Nike So Paulo Run offers two types of kits: the basic one (from R$ 189.00 to R$ 259.00), which includes a t-shirt, gymsack and post-event medal, and the premium (from R$ 239.00 to R$ 289.00), which comes with a t-shirt, gymsack, visor and post-event medal. During kit pickup, on May 3rd and 4th, brand experiences and activations will be promoted by Nike.
To help runners, the brand will also offer free and customized training sheets by distance, which will be in sync with the training sessions that will be organized by the brand, in addition to free weekly training sessions, which will be held in various parts of the city between the months of March and April.
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