The piece signed by Commonwealth//McCann Santiago, has the motto “Chevrolet Silverado: greatness is in you
Chevrolet announced the launch of a campaign that aims to promote the characteristics of the New Silverado and praise the brand’s consumers.
With the motto Chevrolet Silverado: greatness is in you, signed by Commonwealth//McCann Santiago, the piece highlights that the story behind each person who chooses to have a Silverado is what makes the pickup truck great.
To celebrate the launch in Brazil, Chevrolet invited influencers Augusto Braga, Gustavo Tubaro and Henrique Maderite to take part in an unprecedented test drive at the GM proving ground.
The content strategy was also signed by Commonwealth//WMcCann, a division of WMcCann for exclusive Chevrolet service.
