There are more than 40 sports, competed by 10,500 athletes, during 17 days of competition. However, what is most striking is that, in addition to the disputes, the event involves feelings and challenges that inspire. At the Olympic Games, 206 countries are represented by people from different social classes, united in a patriotic and life mission, as each professional carries, in addition to the pride of origin, the desire to overcome. They are athletes with determination, discipline, effort and high performance, that is, authentic values, the same ones that lead big brands to be recognized. Within this scenario, the Piracanjuba announces that it will sponsor the broadcasts of the Paris 2024 Olympics Globo.
“Participating in the broadcast of the biggest sporting event in the world puts Piracanjuba on another level, as it adds value and brand visibility. It was an old dream, which we realized at a time when the company is growing and focused on its greatest asset, which is its people. This reinforces our purpose: we like to do what’s good for you, and, above all, it brings us together in this great celebration around sport”, comments the brand’s Marketing Director, Lisiane Campos.
The project will also feature deliveries on social media, including Globo, talent and creators, through ViU Hub, the Globo area responsible for commercial projects in social media and influencer marketing. Both will have dynamic and fun formats, bringing to the public everything that happens during the games, providing more interactivity and engagement with audiences and results for the brand.
In addition to communications prepared especially for these moments, Piracanjuba will have a series of actions throughout the year, involving commercials, sales campaigns and actions for the internal public. It is worth highlighting that Piracanjuba’s advertising initiatives are the responsibility of the Good Brands agency, offline, and Ampfyno digital.
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