#TopPubli: Maro’s best campaigns

March’s #TopPubli arrived to close the month with a flourish. Nothing better than remembering the incredible campaigns that took place here. We’ve selected some of the best campaigns, which represent a little bit of everything. Sport, technology, launches, and what couldn’t be missed: campaigns that value and highlight women, after all, in March we celebrate International Women’s Day.

There was no shortage of creativity and production in this month’s campaigns. Check out each of them.

#5 adidas – You Got This

We know that many athletes experience great pressure in sport, from behind the scenes, to the fields, courts, gyms, and others, whatever the sport. Therefore, thinking about supporting athletes and helping them achieve their goals, adidas launched this global campaign. Rebeca Andrade and Alison dos Santos are some of the athletes representing Brazil.

The campaign was based on consumer testimonials and mainly on athletes’ stories, with the approach of experts and guidance materials. adidas at has partnered with neuro11, a group of leading sports neuroscientists.

Pat Mahomes (American football), Trinity Rodman (soccer), Lionel Messi (soccer), Linda Caicedo (soccer), Jude Bellingham (soccer), Anthony Edwards (basketball), Rohit Sharma (cricket) and the New Zealand Rugby All Blacks , are some of the athletes taking part in the action. Too much, right?!

#4 KaBuM! –The (r)evolution of Skins
Agncia: PUNK Film.CO

By encouraging the presence of women in games and technology, theKaboom! launched the Mulheres no Game project. Along with the project, the campaign film raises the question of what it would be like if the uniforms of female heroes in online games had more focus on comfort and performance, instead of the sexualization of the characters. Because many girls suffer prejudice in this environment.

Several women linked to the gaming universe were invited to share their experiences, challenges and opinions on the topic. The participants highlighted the stereotype that characters have in games, most of the time, with versions that exalt unrealistic bodies and sensual skins.

Furthermore, together they created a strong, beautiful figure that truly represents them, wearing comfortable clothes for combat and demonstrating their will to win. A great inspiration for women, especially for those who like games and technology, and want to continue in this universe.

#3 Lays – No Lays, No Game
Agncia: Slap Global

ALays took advantage of its partnership with the Champions League and made a great move during a live match between AC Milan and PSG at the San Siro stadium in Milan. No Lays, No Game, starring David Beckham and Thierry Henry, football stars.

The action combined the Chip Cam game, similar to the kiss camera, with the brand’s strategy. People who had the Lays potato in hand could be chosen to watch the game alongside the pair of players. In this case, a father and daughter duo were chosen. The most impressive thing is that the action was done live, recorded in real time.

In addition to the stadium, for fans who were not present at the game, the brand presented the Lays Detector. Using Meta technology, the digital experience rewards fans with exciting prizes, exclusive content and even tickets to the UCL Men’s Finals at London’s Wembley Stadium.

#2 Habibs – Pizza Hab
Agncia: PPM

O Habibs showed a show of creativity with the launch of Pizza Hab. The brand made an unprecedented move in one of the Mais Shopping stores, in So Paulo, reformulating the franchise.

The chain created a pizzeria completely from scratch in just 3 hours. In the campaign film, upon seeing the store’s major transformation, the public is completely surprised and doesn’t understand, a great marketing move, right? The idea of the network fast food It was precisely to instigate the public’s curiosity.

#1 Nestl – No candy today
Agncia: Ogilvy

The campaign of Nestle was featured in Ms da Mulher. The brand sought to highlight the importance of supporting women’s causes, challenging people to break the stereotypes associated with International Women’s Day, when they generally give women chocolates as gifts.

The fact is, even though Nestl is a chocolate brand, it encouraged the public to reflect on really important issues that will make a difference in women’s lives, such as gender equality, employment opportunities and balanced working hours.

An incredible demonstration of support for women in their personal and professional struggles and efforts. After all, women deserve much more than a simple chocolate!