Developed by Tech&Soul, the piece was launched during the breaks of Fantético and Big Brother Brasil last Sunday (24)
Positivo Tecnologia presented the second phase of its campaign, which aims to highlight the brand’s plurality of technological solutions.
With the motto “Positivo Tecnologia, the innovation you live”, the piece produced by Tech&Soul, once again focuses on the songs of Raul Seixas, with “Gita”, and makes an analogy between the products and services of the Brazilian technology company that completes 35 years this year.
“The idea is to promote a reflection that, at some point or situation, the plurality of Positivo Tecnologia’s solutions is part of the history of Brazilians. It shows that we operate in different business segments. People will be able to recognize the breadth of our portfolio. You will realize how we value being a Brazilian technology company and how much we make innovations to improve connectivity”, said Alexandre Colnaghi, Marketing Director at Positivo Tecnologia.
The campaign was launched last Sunday 924), during the breaks of Fantstico and Big Brother Brasil, Rede Globo and will also be broadcast on other open TV stations, as well as OOH and digital media such as social networks, news portals, media platforms, instant messaging and YouTube.
“To translate the essence of the brand, we rescued eternal classics of Brazilian music within films that end up surprising consumers when they discover the origin, the essence and everything that Positivo Tecnologia does. In the second film, in the section ‘Maybe you don’t realize , but today I’m going to show you’, from Gita, the perfect translation for the company’s presence in people’s routines through so many solutions that improve their lives”, added Flávio Waiteman, partner and CCO at Tech&Soul.
