The way users search for content on the internet is in the process of changing, which is transforming how consumers discover new products and services online. This evolution, driven by Artificial Intelligence technologies, is reformulating traditional search patterns, going beyond keywords to promote more efficient and intuitive experiences. At the forefront of this revolution is iStocka leading e-commerce platform that provides content premium for small and medium businesses (SMBs) and leads innovations that are poised to redefine how people discover visual content.
For years, online search has been synonymous with keyword-based queries, often resulting in time-consuming and fragmented experiences for users. According to iStock’s VisualGPS survey, more than 40% of Brazilian consumers say they often have difficulty finding the product they want. However, with the advancement of AI-driven technologies, the research ecosystem is undergoing a remarkable transformation. Now, the immediacy, personalization and influence of “prompting” appear to be driving a shift toward conversational search for information discovery.
“The profound impact of AI technologies on revolutionizing the field of research cannot be overestimated. Our unique search performance data and analytics reflect an evolution in customer behavior, with users seeking more descriptive and natural phrases in image and video searches. This shift reflects a broader trend across different search platforms, driven by the integration of artificial intelligence into search algorithms,” says Andrea Gagliano, senior director of Artificial Intelligence and Machine Learning at iStock.
Recognizing the need for an innovative approach, iStock introduced cutting-edge features like Enhanced Search, which allows users to browse vast libraries of visual content with ease and precision. Using templates machine learning Based on AI, iStock has transcended traditional keyword-centric approaches and offers users a more fluid and intuitive search experience.
Additionally, as part of the features offered by iStock’s newly launched AI generator, the company has introduced an innovative reverse search functionality. This feature allows users to effortlessly browse iStock’s creative libraries, leveraging similar AI-generated imagery. This simplifies the process of discovering the ideal visual resource for your projects, increasing efficiency and creativity.
Aside from AI research, another aspect that influences the way people discover information online has to do with the growing trend of social media as a search engine. According to the VisualGPS survey, 44% of people in Brazil use social media platforms to research video content and acquire new knowledge. This statistic not only highlights the growing importance of dynamic and engaging visual content in today’s digital landscape, but also highlights the significant role played by platforms like YouTube and TikTok in the search for knowledge.
Amid the rise of AI research and evolving consumer behaviors, iStock experts offer the following recommendations for elevating SMBs’ online presence:
- Harness the power of video content
In the digital age, video content rules, especially with the meteoric rise of platforms like TikTok and the prevalence of hashtags like #TikTokMadeMeBuyIt and #AmazonFind. The VisualGPS study highlights the importance of video in consumer engagement, with millions of people seeking inspiration and information on social media. Therefore, there is a need for businesses to leverage video content effectively. Whether you want to showcase product features, share tutorials, or show what happens behind the scenes, engaging video content can captivate audiences and drive conversions;
- Prioritize customer-focused communications
According to VisualGPS research, one of the top priorities for small businesses in Brazil is to convey how their products/services meet customer demands, which highlights the critical need for customer-centric communication as the foundation of engagement with modern consumers. Whether creating visually appealing websites that facilitate intuitive navigation, visualizing seamless digital payment experiences, or integrating digital and physical shopping environments, companies need to demonstrate their commitment to providing personalized solutions;
- Create compelling visuals tailored to your audience
As AI-based search and personalization technologies become ubiquitous, standing out in today’s crowded digital landscape becomes increasingly challenging. To cut through the noise, companies need to understand their audience and adapt their visuals. Insights from the VisualGPS survey highlight the importance of authenticity and identification in visual resources – 98% of Brazilians consider authentic images and videos important to them. High-quality images and videos that resonate with your target audience can foster stronger connections and drive engagement. Furthermore, adopting social media aesthetics, injecting humor and incorporating user-generated content can further increase brand appeal and relevance;
To discover stunning images and videos for your marketing and advertising campaigns, visit https://www.istockphoto.com/br.
* Content produced by iStock
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