Marca launched the last part of the web series “A Beleza por Três dos Danos”, which features Boo Unzueta, Dora Figueiredo, Giulia Costa and Rafaela Fleur
Dove announced the launch of the last part of the web series “A Beleza por Três dos Danos”, which followed the preparation of the hair of Boo Unzueta, Dora Figueiredo, Giulia Costa and Rafaela Fleur with the brand’s 10 in 1 line to enjoy music festivals in So Paulo.
Connected to the musical theme, the videos were produced in a music video style and have four episodes, each starring one of the line’s masks.
The action also sought to reinforce Dove’s versatility with products that protect hair against damage in different situations.
“In recent years, we have invested in research, testing, new technologies and cutting-edge ingredients to deliver even more potent and complete products for our consumers. With this, we want to establish ourselves as a brand allied with treatments for all hair types and reference in terms of hair care. And to be even closer to our audience, we are also seeking to connect with the passions of our consumers during the season of music festivals and cultural events”, explained Felipe Mantilla, Marketing Manager of Dove Hair Care.
In the first part, the brand focused on preparing for Carnival and followed the entire process of Paolla Oliveira as Queen of the party in the Cordo do Bola Preta block.
In other episodes, Dove featured Giulia Costa, Duda Riedel, Manu Xavier and Polly. The videos are available on the brand’s and protagonists’ social networks.
