O SBT announces Vicente Varela as its new director of Operations and Commercial Development. The executive took office this Monday (25).
“It is with great joy that I join the SBT team at this crucial moment of reformulation. I am convinced that the talent and dedication of the team, combined with the appreciation of creativity and innovation, will be the pillars of the success of this new phase”, celebrates Varela.
Under the structure of the Executive Director of Operations, Fernando Justus Fischer, Varela will have as one of his missions to boost the company’s growth through three strategic pillars: generation of insights and market intelligence, integration between Sales and Product areas and optimization of commercial productivity.
Career
With more than 20 years of experience in the communications sector, Vicente Varela is a C Level executive, specialist in media, data and digital business. He has already been named one of the three greatest Media Professionals in the Brazilian market by the Cabor Award and nominated as the best media professional in 2018 by the State Award; 2019 and 2023 for the Encontro de Mdias Award, also being highlighted as a 30 under 30 M&M communications professional and a judge for the main advertising awards.
Varela held the position of Chief Data Media Officer (CDMO) at LewLara\TBWA since 2019. He was previously at Y&R, Fischer, HVS Havas Digital and DM9DDB as Media and Data manager. In the communications segment, he was a Digital Specialist at The Walt Disney Company / Maker Studios and began his career at Kantar Media.
Vicente Varela has a degree in Advertising, a specialist in Market Research from Anhembi Morumbi, a specialist in Creative Leadership from the Berlin School and a postgraduate degree in Business Administration from PUCRS.
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