In addition to the new concept, the agency also released its visual identity
DZ Estdio presented its new positioning to the market: ‘digital that robots don’t do’, under the belief that the future of human digital. The objective is to show the market DZ’s authority in providing digital solutions to its customers with an approach that values people, consistency and high team involvement.
To present the concept to the market, a film was created with the aim of expanding the debate, discussing the limits of technology and highlighting human capabilities.
The film presents situations that only humans could face and was inspired by classics such as Blade Runner, Artificial Intelligence, Chappie and Ex-Machina. Based on a script created by the DZ team, the voice and images were generated by artificial intelligence.
The new visual identity was created by the Sweety & Co Design Studio. In the last six months, the agency has acquired accounts such as Campari Mexico, Grendene Kids and Novartis, in addition to carrying out a project for Pinterest.
