To communicate to the public the news of its schedule in 2024, the SBT signs advertising campaign created by BELOW which uses the power of influencers to promote the renewal of its family entertainment programming.
The broadcaster offers an experience that combines the classic with the modern and, through actions on its social networks and those of hired talents, invites the public to be part of this reunion with authentic entertainment, which crosses generations and adapts to current times. There are ten new attractions, ranging from circus shows to talk and variety shows.
The intersection between SBT’s television universe of great popular appeal and the content structured around the networks’ communities presented us with a very interesting challenge: how to add value to the broadcaster’s content with names that had adherence and, at the same time, a different perspective. to publicize the new grid. Our curatorship worked on a very diverse and precise range of names that certainly increase the awareness of the launch and show how SBT is in tune with social media trends, explains Sandra Zimberkinop, partner-director of the agency.
To publicize SBT’s news, 21 profiles were chosen, among the names chosen for the campaign are Gustavo Tubaro, Rica de Marr, Poliana, Silvia Poppovic, Natlia Guimares, Sthenio Girardelli (Lacta), Marcela Montelato.
We have long understood that the audience complements the television experience with performance on the networks, so there is nothing more natural than joining forces in these two environments with personalities that can help us strategically amplify the news in our programming in the digital environment, concludes Priscila Stoliar, head of SBT Marketing.
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