A AlmapBBDO It is among the three most awarded agencies in the world in the prestigious WARC Effective 100, which brings together the most creative campaigns, brands and companies.
The list is produced from the combination of results from the most important global and regional festivals in the sector, focused on effectiveness, throughout 2023, including Effies, Cannes Lions (creative effectiveness and creative strategy categories), IPA Effectiveness Awards, WARC Awards for Effectiveness, Jay Chiat Awards, APG Creative Strategy Awards, among others.
This is the first time that an agency from Brazil is among the three most awarded in the ranking. Almap’s performance on the list is mainly related to its performance in the editions of Effie Brasil and Effie Latam, awards in which it consistently stands out and which was named Agency of the Year in 2023 in both. ‘ of Latin America by the Effie Index Latam, being the only Brazilian in the global top 10.
This important global recognition reflects our commitment to delivering, through creative excellence, real impact on our clients’ brands and businesses. I want to congratulate and thank our talented and vibrant team and our courageous customers for entrusting us with this responsibility. When creativity is a partner of business, effectiveness is the consequence, highlights Filipe Bartholomeu, president and CEO of AlmapBBDO.
The WARC Effective 100 also lists the most awarded campaigns of the year, among which Almap stands out with the works ‘Terr4: The most urgent IPO in the world’, for the Global Compact and B3; in addition to ‘Less sugar and less marketing’, made for the Fys brand, from the Heineken Group.
Top 10 campaign rankings eecompaniesmore well classified in WARCEffective 100 de 2024
- Campaign mais eficaz: Shah Rukh Khan-My-Ad da Ogilvy Mumbai / Wavemaker Mumbai para Cadbury
- creative agency mais eficaz: Leo Burnett, Dubai
- mdia agency mais eficaz: Mindshare Nova York
- Redde mais effective: Ogilvy
- Econtrolling company mais eficaz: Omnicom Group
- Brand mais effective: McDonalds
- Advertiser mais effective: AB InBev
- Not mais effective:Eunited states
EThese rankings highlight not only individual campaign achievementseecompanies, but also reflect trendsethe global panorama of the advertising industryem terms ofefictionale impact.
Campaignseeffectivebring questesocial s fore
Tracked premiums are determined byoneannual global panel surveyeem consultation with the Classification Advisory Boardes and WARC.
The WARC Effective 100 leaderboards serve as a benchmark for excellence in effectiveness. They showcase the most successful work and highlight companies that have made an impact. Reflecting on key campaigns, many have committed to addressing important social issues. Whisper focused on the challenges faced by young people due to lack of menstrual education, Partners Life emphasized the importance of life insurance for the safety of loved ones, Flutwein highlighted the damage wineries suffered due to flooding, Vaseline tackled systemic racism and health inequalities , and Home Center challenged social taboos surrounding adoption in the Middle East,” said Amy Rodgers, Head of Content at WARC Creative.
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