At Lew’Lara, Luísa Sotero was appointed to Vicente Varela’s position, while Ícaro de Abreu arrived to lead the creation of Media.Monks
Short week, however, with important signings. Starting with Lew'Lara\TBWAwhich announced the consolidation of its executive board of vice presidents with the promotion of Maria Pirajá the VP of business and new business and Luisa Sotero as VP of media and data, in addition to focusing creative leadership on Rodrigo Tortima.
The role of media and data leader was filled until then by Vicente Varelawith the agency for five years, who reached SBT. Luísa Sotero assumes the chair to be responsible for media and data for the entire agency from now on, even though she is still based in Brasília to continue closely monitoring the work of the unit in the federal capital together with Banco do Brasil.
Already Media.Monks Brasil who arrived was Icarus of Abreu, who will be the company’s new creative leader in the country. The executive comes to reinforce the company’s team that serves brands in Brazil such as Google, Netflix, Natura, Domino’s, Pringles, Vans, Riot Games and Ambev.
Ícaro de Abreu was CCO at IBM Consulting and F.biz and head of creation at J. Walter Thompson. Throughout his career, he has developed creative projects for clients such as Facebook, Budweiser, Volkswagen, Toyota, Nestlé, Vivo, P&G, Discovery Channel, Vodafone and Warner, with award-winning campaigns at Cannes Lions, Effie and Clio, among others.
“Being part of Media.Monks is an accomplishment and a challenge. It is a privilege to lead the creation of a talented team, at a brand recognized worldwide for its ability to innovate and transform the way brands connect with people,” he said.
New CEO at NWB
Owner of the Desimpedidos channel and part of the SBF Group, NWB announced Antonio Abibe as CEO. The professional has more than 20 years in the media and entertainment industries. Still as part of the changes in NWB leadership, Luiza Maggessi will take over as Chief Operating Officer, and Helio Mata Machado as Chief Business Officer.
After 10 years of experience leading the NWB, Rafael Grostein takes over as president of the newly created “Desimpedidos Esporte Clube (DEC).” The team will be made up of players with different profiles and will be part of amateur Fut7 leagues with guaranteed participation in international tournaments and friendlies in the coming months.
Head na Innova AATB
Leticia Martins took over as head of social media at Innova AATB. She will lead the area under supervision of Fabiana Baraldidirector of planning, social and insights.
Your role involves implementing innovative, data-driven content and digital marketing strategies with the aim of establishing a meaningful brand presence for the agency’s clients.
The professional has worked for agencies such as Jotacom, Wunderman Thompson, 270B and Babel-Azza.
Retail marketing Samsung
Samsung announced the name of Milene Gomes as director of retail marketing for Samsung Latin America, after having worked in the same position for the Consumer Electronics (CE) division of Samsung Brazil.
With more than 10 years at the company, Milene has been at the forefront of initiatives focusing on the brand’s promoters and partner sellers in retail, leading projects for the main launches in the smartphone area and the expansion of Smart TVs.
Director at Audioink
Sound producer, Audioink hired Isabel Lenza as creative director. Graduated in Advertising and Marketing from ESPM, Isabel worked as strategy director at Instituto Beaba and as content director at Massa Real Filmes and Popload.
At Audioink, the professional becomes responsible for the creative production of tracks, in addition to the development of new audio products.
“Music brought me closer to Audioink, but right away we also connected in our desire to create entertainment. It’s a very exciting meeting for me, because in addition to being in a fertile environment, with incredible people, we are already giving life to projects that we believe in” , he stated.
At Audioink, Isabel has produced soundtracks for HBO, Sony, Chevrolet, InfinitePay and Sadia. She will also be responsible for developing the producer’s podcasts area, scheduled to be launched soon.
(Credit: Freepik)
