Africa Creative leads with seven pieces, with AlmapBBDO behind with six films
SBT released the list of 30 films that will compete for the Best Commercial in Brazil. Ita, O Boticrio and Telefnica SA lead among advertisers.
Among the agencies, Africa Creative leads the list with seven films among the most creative broadcast on the broadcaster throughout 2023. Close behind is AlmapBBDO, with six films.
Currently the award is in the 1st phase, in which the jury made up of professionals from the advertising market carries out an online vote, resulting in the selection of the ten most voted commercials, which will form the “shortlist”.
In the 2nd stage, this same jury will vote live to choose the year’s big winner, in an in-person event scheduled for April 24th, in So Paulo, with the presence of journalists and executives from the broadcaster. The winners – creative and advertising duo – will be treated to a trip to France, where they will participate in Cannes Lions, in June this year.
Firstly, a preliminary selection takes place – carried out by SBT’s internal committee made up of journalists and executives from the business and marketing areas -, who analyze all the commercials broadcast nationally by the broadcaster in the last year.
Last year, #MaternidadeSemJulgamentos, from AlmapBBDO was chosen as The Best Commercial in Brazil 2022.
Check out the complete list of the 30 finalist films:
Agncia: Africa Creative
Client: Ita
Title: Jogral 1 of 5
Agncia: Africa Creative
Client: Ita
Title: Fernanda
Agncia: Africa Creative
Client: Ita
Title: Inconfundvel 1 of 5
Agncia: Africa Creative
Client: Ita
Title: WOW Video
Agncia: Africa Creative
Client: TELEFNICA SA
Title: Father’s Day
Agncia: Africa Creative
Client: Vale
Title: Minrios
Agncia: Africa Creative
Client: Vale
Title: It is related
Agncia: Village
Client: Bradesco
Title: You Come First 1 5
Agncia: Village
Client: Bradesco
Title: Card Exchange
Agncia: AlmapBBDO
Client: BRF
Title: Chester 23
Agncia: AlmapBBDO
Client: The Apothecary
Title: Abductees
Agncia: AlmapBBDO
Client: The Apothecary
Title: Parental Instinct
Agncia: AlmapBBDO
Client: The Apothecary
Title: Island
Agncia: AlmapBBDO
Client: Volkswagen
Title: Geraes
Agncia: AlmapBBDO
Client: Volkswagen
Title: Puppy
Agncia: Artplan
Client: Bread Bank
Title: Hero Bruna
Agncia: BOD
Client: Cocoa Show
Title: Bales Cachou Show 23
Agncia: BOD
Client: Cocoa Show
Title: Moments
Agncia: Gallery
Client: Ita
Title: Ladder
Agncia: GUT
Client: Free market
Title: FTMPINK
Agncia: Lew’Lara
Client: Pay Less
Title: Together 1 of 5
Agncia: Ogilvy
Client: Coca Cola
Title: The World Needs More Santas 1 de 5
Agncia: Publicis
Client: Heineken
Title: Not All Nights Out Are Out
Agncia: Publicis
Client: Heineken
Title: Whateverken
Agncia: Publicis
Client: Nestle
Title: Learning Together 01 of 05
Agncia: Talent Marcel
Client: Ipiranga
Title: Pel Tribute
Agncia: VMLY&R (atual VML)
Client: Telefnica SA
Title: Prmio Socrates
Agncia: VMLY&R (atual VML)
Client: Telefnica SA
Title: Serie
Agncia: WE
Client: Shopee
Title: Institutional 2023
Agncia: WMcCann
Client: Itaipava
Title: Itanabocadopovo
