This Friday (29), at 6pm, on YouTube, the PLACAR Negocios by Adnews brings a special edition with the Best Moments from the first phase of the program. There are 9 interviewees and 9 incredible brands that were part of Friday’s program. With presenters Bianca Molina and Bruna Pavanni, the program made history in its first season.
As the first cycle of PLACAR Negocis by Adnews comes to an end, it’s time to reflect on the remarkable moments and wonderful interviews that brought us privileged insights and learnings from the world of sports marketing. During this journey, strategies, partnerships and initiatives were discussed and we had the opportunity to hear from some of the brilliant minds behind the brands.
We started the program with Roberta Zeiger, head of Marketing atDream Factory, which talked about its relationship with sport, highlighted experiences and addressed topics such as: the presence of women in sport; relationship with brands; entertainment; events and business.
Next, we received Renata Porto, CEO of zMatcha company specializing in electric and hybrid car rental plans, whose presence brought a new perspective on the company’s importance in the automotive sector, mainly with new forms of consumption and details about the investor community, marketing strategies, events and its participation in female sports partnerships, such as Sertes Bike.
Flavia Mello gave us an in-depth look at the actions of Sensodyne e Center in the world of sport, highlighting the behind-the-scenes of partnerships, negotiations and actions in women’s football. And how these brands are positively impacting consumers’ lives through their sports initiatives, which promote Covid prevention campaigns, combating racism, diversity and inclusion.
Luiza Maggessi, Director of Operations at NWB, shared the content strategies and partnerships that are shaping the future. Furthermore, he spoke about the possibilities of football broadcasting with the arrival of digital and how this impacts customers in terms of viewing numbers, and many other insights.
The program also had the honor of receiving Antonio Carlos Nasraui, CEO of Rei do Mate. With her entrepreneurial vision and great experience, she brought the importance of diversity and inclusion, commitment to feminine modalities and the strategies of inspiring campaigns carried out alongside national artists, such as Gustavo Rosa; Romero Brito; Ziraldo and Narcisa, valuing Brazilianness.
Ivo Machado, VP of Institutional Relations and Marketing atEZZE Insurancehighlighted the company’s commitment to sport, such as its support for football (Corinthians) and motorsport (Stock Car and Copa Truck), which not only strengthens the brand, but also enriches the sporting community as a whole.
Josemara Tsuruoka, Institutional Marketing Manager atEMS, offered a unique perspective on the great history of investments in social responsibility, linked to sport. The company collects sponsorships and shares in various sports, such as football, volleyball, basketball, tennis and motorsport.
Joo Clark superintendent of Marketing and Growth atSicredi, showed the brand’s commitment to football, reinforcing the brand’s expansion into women’s sports, such as the Liga Feminina Sicredi de Futsal and Paulisto Feminino. In addition to the next steps of the partnership with São Paulo Football Federation,in 2024, in line with the brand’s new positioning.
Last but not least, Nina Sag, Communications Director at Fatal Model, participated in the last program that still airs. Nina reinforced the commitment to respect and explained the expansion of partnerships in football. Furthermore, she commented on the sponsorship of Vitria.
Looking at all the interviewees who went through the program, we are reminded of the valuable knowledge and innovative perspectives that were provided. Be sure to check out the best moments in the video below.
