Second edition of Spotify Advertising Hits awarded the pieces that stood out on the platform
Spotify revealed which brands and agencies stood out in advertising within the platform throughout 2023 in the second edition of Spotify Advertising Hits.
The initiative aims to recognize campaigns that told stories and reinvented the way brands captivate Spotify users, as well as providing insights and inspiration for advertising pieces.
“Advertisers, agencies and creators leverage digital content to create experiences that go beyond the screen. Spotify is a platform for creativity where brands can reach deeply engaged audiences in new and exciting ways, surrounded by creators of music and podcasts that define music. culture. The power of audio has no borders and is the best path to creative innovation; exactly what recognized brands did,” said Vicente Carrari, Sales Director at Spotify in Brazil.
Check out the Spotify Advertising Hits winners:
Category: TOP HIT – Campaign
Campaign: “OMO Vibes”, for Unilever/OMO, signed by Initiative & Dark Kitchen
Category: FEAT – Campaign using music
Campaign: “Blackinho Poderoso”, by Johnson’s and signed by Initiative and Suno
Category: POD FALAR – Campaign using podcast
Campaign: “Samsung Galaxy S23″, created for Samsung and signed by F.Biz
Category: LIVE – Live activation
Campaign: “Salon Line Cream!”, created for Salon Line
Categoria: WIN-FLUENCER – Campanha com creators
Campaign: “Brahma feat. Sertanejo”, for Brahma and signed by Soko & Diverti and “Bora render Ipimax”, by Ipiranga and signed by Mutato & i-Cherry
Category: PULSO – Campaign related to cultural moment
Campaign: “Attenzione Pickpocket”, created for and by Nubank
Category: ON THE GRID – Audience strategy
Campaign: “Big Mac. For everyone”, created for McDonald’s and signed by Galeria
Category: NEW BEAT – Most innovative brand strategy
Campaign: “OMO Vibes”, created for Unilever/OMO and signed by Initiative & Dark Kitchen
Category: SHUFFLE – Multi format campaign
Campaign: “Vou de Volks – The Town”, created for a Volkswagen and signed by AlmapBBDO
Category: CLASSES – Using format in a campaign
Campaign: “Juntos Jontex”, created for Jontex and signed by BETC and Agência 947
