Initiative led by the people and culture area and the agency’s diversity committee
Elevating black people into leadership positions is the objective of the Mentoria mesa preta program, created by AlmapBBDO and Goma, a Meta and EmpregueAfro platform. The initiative is led by the people and culture area and the agency’s diversity committee.
Black people are still the minority in leadership positions. We need to stop relying on the fallacy that it is difficult to find these people and take action, suggests Tais Santos, strategy director and diversity and inclusion leader at AlmapBBDO.
With monthly meetings over the next ten months, the project contributes to the improvement of skills that are not learned at colleges or courses, highlights Patrcia Santos, CEO of the human resources consultancy EmpregueAfro.
Participants will have their places guaranteed, even if they are no longer at the agency. We are committed to creating an environment where people have the chance to reach their full potential, guarantees Monika Lessa Kamimura, head of people and culture at the agency, who also created an algorithm capable of combining data about employees’ personality, aspirations and attitudes with profiles similar in mentoring. Monika celebrates the generation of opportunities inside and outside the company.
