Sallve announced the launch of the “Super Ativos” line, which aims to provide a more advanced skin care routine and, to promote the new products, is investing in a 100% digital campaign created in partnership with Magenta.
In addition to the pieces, the agency was also responsible for co-creating the concept and visual identity.
“The campaign has a functional tone in its message and totally aspirational in its visual identity, talking about science and advanced routine without losing the unique expression of the brand that Sallve has built so far. A celebration of everything we have built and points the way to the forefront in the segment we achieved”, explained Felipe Vieira, Communications Manager at Sallve.
For this moment, the company also invested in partnerships with influencers Vivi Wanderley, Rica de Marr, Evelyn Regly, as well as actresses Claudia Ohana and Heslaine Vieira, among other names that will be announced throughout the campaign. The content production strategy is to operate on the main social networks such as Instagram, TikTok and Youtube.
“Dermocosmetics tends to be cold and standardize communication with the consumer. Sallve and MGNT managed to build communication for a new phase of the brand by going in the opposite direction of the industry,” added Felipe Luchi, CCO at MGNT.
