The Game Brasil Survey (PGB) 2024 brings a panel with the brands best known to the public gamer. In total, more than 400 of them were mapped in the 2024 edition of the survey. Of those interviewed, 57% prefer to buy products from companies that operate with games65.3% believe that they need to talk about games and 68.2% like it when brands appear within games (e.g. on skins).
Among the silent ones, the Nike it was absolute with a preference of 81.4%. Among the breweries, the Heinekenwith strong investment in the community gamer, led with 78.1%. Another that invests in the scene, as for example, in Gaules, Red Bull was remembered by 83.6% in the energy category.
The public also shows that they like brands that support the consumer scenario. e-sports:
72.4% Like brands that advertise games in videos;
74.3% Like advertising in sponsored lives;
72.7% Like brands that advertise games on social media;
70.0% Like brands that support teams, events and tournaments.
For 78.9% of respondents, it is important that brands respect the culture gamer and recognize when this respect exists.
We see how the gaming public identifies with the brands that appear and invest in the medium. You have several examples of successful campaigns from brands that understand and support this audience. In the end, this representation is evident in the research. In other words: understanding, organizing events and investing in electronic games brings results, says Carlos Silva, partner at Go Gamers.
The Game Brasil Survey (PGB) 2024 covers 13,360 people in the 26 Brazilian states and DF, with surveys carried out between December 2023 and January this year.
*With information from MKT Espotivo/ Cover photo: Disclosure/ PGB
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