It is the official sauce for the events that will take place at the arena throughout the year
Hellmann’s announced that it is the new sponsor of Allianz Parque and will be the arena’s official sauce brand in 2024.
With the agreement, the brand will also have a box dedicated to guests at some of the shows that will take place throughout the year, such as the Jonas Brothers show, which takes place on April 16th.
“Allianz Parque is the stage for some of the main shows that take place in Latin America and, like Hellmann’s, values the experience of fans. This partnership reinforces our commitment to bringing quality and surprising experiences to our consumers”, stated Carolina Riotto , marketing director for the Food category at Unilever in Brazil.
