For the third consecutive edition, the LATAM Brazil will be the official airline of the Rock in Rio Brazil in 2024. The partnership was renewed until 2026 and guarantees the presence of the brand and its loyalty program, LATAM Pass, in the next two editions of the largest music and entertainment festival in the world, in Rio de Janeiro. The contract with the event organizer also positions LATAM as one of the official supporters of the 2025 edition of The Town, in So Paulo. The company’s presence at both festivals reaffirms the ‘Sem Fronteiras’ brand signature by establishing a closer and more empathetic relationship with Brazilians, strengthening its commitment to the country.
“LATAM is the fastest growing and most connecting airline in Brazil. Just like the universe of music, we also breathe an entire universe of encounters and connections. Therefore, a few years ago, we renewed our commitment to this territory and to events that engage Brazilians in a unique way. Let’s connect more and more with our country to live in a world without borders”, says Amira Ayoub, head of Marketing at LATAM Brasil.
Rock in Rio will take place on the 13th, 14th, 15th, 19th, 20th, 21st and 22nd of September 2024, with 700 thousand people in the City of Rock. It will be the celebration of 40 years of the festival that put Brazil on the path of the world’s music scene. To achieve this, LATAM will have a customized aircraft with the festival’s brand, exclusive spaces in the City of Rock and inserts in the stage teles. Among the attractions already confirmed are Travis Scott, Imagine Dragons, Ed Sheeran, Katy Perry, OneRepublic, Zara Larsson, Joss Stone, Lulu Santos, TETO, Matu and WIU, Jo, Ivete Sangalo, Iza, Gloria Gaynor and Angelique Kidjo.
‘LATAM without borders’. This is the signature of the brand that establishes the company’s commitment to empowering customers to always surpass their limits, just as happens in music. As part of the strategy, LATAM is renewing its commitment to this territory to be closer to Brazilians and maintain a closer and more empathetic relationship with its customers, seeking a connection beyond the flight. Since 2019, LATAM has been the official airline of Rock in Rio Brasil. In 2023, he also assumed this position with the The Town and Primavera Sound festivals, in So Paulo.
Rock in Rioreceive a cone global Mariah Carey as headliner do Stage Sunset
40 years of history and increasingly powerful. Rock in Rio announces new major attractions, never seen before in the festival’s long history, further raising fans’ expectations for September. For the first time in the City of Rock and 14 years after her last show in the country, Mariah Carey, one of the biggest icons of global music, will be the main attraction on the Sunset Stage on September 22nd, the last day of the festival.
Carey will present her legendary catalog of hits, including I Wanna Know What Love Is, which spent 27 consecutive weeks at No. 1 on the airplay charts in Brazil, the longest-running #1 song in the country. She performs on stage which, for this edition, gains even more prominence and a bigger stage, reinforcing all her power.
Two days earlier, on ‘Dia Delas’, September 20th, Cyndi Lauper, an artist who has marked, and continues to mark, generations, will dominate the topic of all conversations when performing on Palco Mundo. She got the entire audience in Cidade do Rock to sing and cheer to the sound of Girls Just Want to Have Fun;
On the same day, which will have a 100% female line-up on all stages, South African singer Tyla, winner of the first Grammy dedicated to best African music performance, completes the Sunset Stage line-up. Still on the 20th, the DJ, producer, composer and one of the highlights of the current electronic scene, Alison Wonderland, is the first headliner confirmed for the dance music stage, New Dance Order.
In the year of the celebration of Rock in Rio’s 40th anniversary, the biggest one will also be the Sunset Stage. For the first time in the festival’s history, the stage for major meetings, a favorite of the public and critics, gains new dimensions, with a stage the same size as the giant Palco Mundo, reinforcing all its power and equality and allowing for a line-up even more powerful.
Closing the Sunset Stage on the last day of the festival, September 22, is global icon Mariah Carey, whose cultural impact has transcended the music industry to leave a lasting mark on the world at large. Mariah is an award-winning artist and songwriter, author, entrepreneur, philanthropist and producer. She is the best-selling female artist of all time, with more than 200 million albums sold to date and 19 #1 singles on the Billboard Hot 100 (18 of which are her own), more than any solo artist in history.
With her distinctive five-octave vocal range, prolific songwriting and production talent, Carey is truly the role model of the contemporary pop scene. Mariah has also been inducted into the Songwriters Hall of Fame and recognized with several Grammy Awards, several American Music Awards, three Guinness World Record titles, both ‘Artist of the Decade’ and ‘Billboard Icon’ awards, the World Music Award for ‘Artist Best Selling Female of the Millennium in the World’, the Ivor Novello Award for ‘PRS Special International Music Award’ and the BMI ‘Icon Award’ for her outstanding achievements in songwriting, among other notable achievements.
Delas Day with new attractions
Joining Katy Perry and Ivete Sangalo on Palco Mundo, Rock in Rio announces the North American singer who became known for her transgressive attitude and iconic Cyndi Lauper look. With her powerful songs, feminist stance and colorful hair, the interpreter of one of the biggest feminist anthems in the world, ‘Girls Just Want To Have Fun’, released in 1983, returns to Brazil after 13 years.
On the same day, the festival announces South African singer Tyla to complete the Sunset Stage line-up, joining previously announced Iza, Gloria Gaynor and Luedji Luna, invited Tssia Reis and Xnia Frana. Tyla, just 22 years old, singer and songwriter who gained international prominence with her single ‘Water’, from 2023, directly entering the charts in 17 countries, including reaching #10 on the UK Singles Chart. This also made her the first South African soloist to enter the US Billboard Hot 100 in the last 55 years.
The singer recently won her first Grammy, dedicated to best African music performance, also with the song Water. She was the only competitor from outside Nigeria in the category. With just three years of career, Tyla has already been nominated for two South African Music Awards. Currently, the young woman has 28.9 million monthly listeners on Spotify, and ‘Water’ already has more than 380 million streams.
Also on Delas Day, Australian singer, producer and DJ Alison Wonderland, a reference name in the current electronic scene that has already sold out arenas around the world, is the first headliner confirmed for New Dance Order. Alison has stood out as one of the most prominent figures in electronic music since her emergence in 2009. With two albums that reached #1 on the Billboard charts, the Australian artist has accumulated a legion of fans around the world. Her most recent release, ‘Loner’, in May 2022, promises to further consolidate her position as one of the main representatives of the genre.
News inside and outside Rock City
In 2022, the festival received the title of Intangible Cultural Heritage by the City and State of Rio de Janeiro. There have already been 22 editions, more than 3,800 artists scheduled, more than 11.2 million in the audience and more than 130 days of magic since 1985. And, for 2024, fans can look forward to a special party, with new experiences and experiences within the City of Rock.
In the program for the first weekend, Travis Scott is the headliner of Palco Mundo on September 13th, the same day that the same stage hosts Matu’s unprecedented show with the participation of TETO and WIU. On September 14th, Imagine Dragons will headline the festival, with Palco Mundo also hosting OneRepublic, Zara Larsson and Lulu Santos.
The following weekend, Ed Sheeran is the headliner on the 19th and Charlie Puth, Joss Stone and Jo also perform on Palco Mundo. That same day, Gloria Groove takes the Sunset stage. On the 20th, Delas Day, it’s Katy Perry’s turn to shine as headliner, with Cyndi Lauper and Ivete Sangalo also performing on Palco Mundo, while IZA, Gloria Gaynor, Tyla and Luedji Luna invite Xnia Frana and Tassia Reis on Palco Sunset. At NDO, Alison Wonderland is the first headliner confirmed for this day, in which the line-up on all stages will be 100% female, while on the Global Village stage, Angelique Kidjo will perform on the 20th and 21st. Closing Rock in Rio , on September 22nd, Shawn Mendes is the headliner and NE-YO will also take to the World Stage, while Sunset will host the unforgettable performance by Mariah Carey.
Cidade do Rock will have a new area, the Global Village, highlighting the festival’s commitment to peace and cultural diversity. This immersive area will feature a scenography inspired by global architectural icons, providing a unique experience for visitors.
Rock in Rio will also celebrate its 40th anniversary with an interactive exhibition, a table book and a new musical, which will tell the history of the festival and Rio de Janeiro. The project, called ‘Rock in Rio Originals’, involves the creation of Roberto Medina, musical direction by Z Ricardo and artistic direction by Charles Meller.
At the beginning of the year, the festival received a tribute from Rio City Hall on New Year’s Eve at Copacabana Beach, with a performance by the Nova Orquestra and the CarioCanto choir, and Yup Star, Rio’s Ferris Wheel, also made projections regarding the mega event. . The festival also featured a large LED artistic installation, located in Lagoa Rodrigo de Freitas, which brought content about the festival and paid homage to and brightened the Marvelous City.
On the festival’s anniversary, January 11th, it was Christ the Redeemer’s turn to embrace this edition that will be historic. The monument was illuminated in blue, white and red colors, which refer to the festival. The iconic guitar, a striking element of the festival, was projected right in the center of Christ the Redeemer, bringing messages of peace, love, joy, unity and hope to Rio de Janeiro.
Serbian
Rock in Rio 2024
Date: September 13, 14, 15, 19, 20, 21 and 22, 2024
Location: Rock City | Olympic Park, Barra da Tijuca Rio de Janeiro (RJ)
Tickets: Buy your ticket atofficial event website
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