The meeting, promoted by APBR, aimed to encourage the development of the sector in the country through lectures
Sponsors Brasil, the annual meeting of the Associação Patrocnio Brasil (APBR), brought together more than 120 professionals from the sponsorship sector at an event that took place on March 25th, at the Champions League Experience Brasil, in So Paulo.
The meeting, promoted by APBR, aimed to encourage the development of the sector in the country through lectures that addressed topics relevant to the universe of sponsorships.
“I am extremely pleased with the outcome of the APBR annual meeting. We believe that creating spaces for constructive dialogue and innovative partnerships is fundamental to boosting the sponsorship sector in Brazil. Furthermore, it is important to highlight the economic and social importance of the sponsorship and partnership sector, which plays a crucial role in the development of various segments and in promoting positive values in our society”, said Adauto Gudin, President of the Patrocnio Brasil Association, who began the presentations by highlighting the importance of connection and innovation in the world of sponsorship.
J Beatriz Borges, VP of APBR, used her space to highlight the importance of the theme and format of the event, highlighting that the association managed to provide a conducive environment for dialogue and exchange of experiences.
Speeches
During the lectures, Lvia Lopes, head of positive impact and sustainability at Pernambucanas, addressed the topic of materiality in building sponsorship value and discussed how sustainability and positive social impact are essential to generating added value and strengthening companies’ reputations.
J Anis Gloss, marketing manager at Mormaii, presented data from a case study on sports sponsorship as a strategic marketing asset and shared how the company aligns brand values with sponsored events and athletes.
“Participating in the meeting promoted by APBR was an incredible experience for Mormaii. We had the privilege of sharing our initiatives and experiences in the field of sports sponsorship, in addition to getting to know up close the cases brilliantly presented by other companies. We are excited to contribute even more with the upcoming events and projects that strengthen the sports marketing scenario in the country”, highlighted Anis.
Rafael Simas, communications and brand manager at Gerdau, used his time to explore the role of sponsorships in generating value for the base industry. The executive highlighted how sponsorship can be used to strengthen the brand and establish meaningful connections with the target audience.
Throughout the event, Valdir Paparazo, sports marketing and sponsorship coordinator at Assa Atacadista, shared the brand’s experience with cultural and sports sponsorships and spoke about the importance of events like this to exchange experiences and learn about sponsorship strategies from different sectors.
Denise Coelho, marketing director at ticket servicios, also presented a case study on the rejuvenation of the brand and the rapprochement with generation Z through sponsorship strategies. The executive highlighted the importance of understanding the preferences and behaviors of this generation to create effective campaigns.
Finally, Cnthia Katachinsky Bianchi, SR Marketing and Product Manager at DHL, explored the company’s approach to global and local sponsorships, highlighting how DHL integrates its sponsorship strategies with its marketing and communications initiatives to maximize impact and reach. .
Sponsor Brasil had the support of strategic partners such as Champions League Experience Brasil, propmarkGerdau, Ticket, Ubrafe, Assa Atacadista, DHL, Mormaii, CBSurf and Trevisan, among others.