Partnership offers exclusive discount coupon and practical recipes signed by the actress and comedian.
A Philips Calleda pioneer in creating products that revolutionized the way Brazilians cook, has just announced presenter, actress and comedian Tat Werneck as the ambassador for the brand's new line of airfryers.
It was chosen with the aim of reinforcing the brand's differentials, which have exclusive technology in their airfryers, in addition to being the pioneer and original*, with attributes that serve all types of audiences, even those who do not have culinary skills. , as the actress plays with herself during the campaign, and supports her with day-to-day tasks at home, such as preparing lunch in advance and still leaving it warm for serving time.
I am very happy to have been chosen as a brand ambassador. The Philips Walita Airfryer never disappoints! I'm sure that my followers will connect with the content we create together and we will make a lot of noise, or not, because the products are silent, says Tat Werneck with his good humor.
The campaign focuses on content produced for the Instagram of the actress and for Philips Walita's social networks. The pieces, such as reels, stories and carousels, will be distributed in a publication schedule to generate frequency over a period of six months, starting in March. In all of them, the messages bring the line's differences and reinforce the RapidAir technology, unique to the products, which facilitates everyday activities and also provides softer food on the inside and crispier on the outside, saving time, silence, quality and delivery final in your preparations.
Consumers will be offered a special discount coupon: TAT. Furthermore, you can purchase products at exclusive prices on the brand's website. To crown the deliveries, Tat Werneck will sign four exclusive recipes, which will be available on the Philips Walita app: HomeID. To complement and reinforce actions with the comedian, a squad of influencers will be activated throughout the year.
Tat Werneck completely embodies the values and pillars of Philips Walita, comments Silvia Tamai, the company's Marketing Director. Our objective, by choosing her as an ambassador, is to be able to show the consumer our portfolio, in a simple and relaxed way, reinforcing that we have airfryers made for all types of profiles and needs, because, in addition to practicality, they are the only ones with technology from star Philips Walita, continues.
The director concludes by saying that the company is excited to have Tat on their side, confident that the presence of the actress and comedian, along with her audience, will help boost the brand's message to different types of audiences and inspire more people to join in. benefit from what only the original and number 1 airfryer in the world* can offer
For RPMA it was a pleasure to have created and developed this strategy for Philips Walita and to be able to participate in this special moment for the brand. We were assertive in choosing the ambassador and in the proposal presented to the client, which was the winner of the competition held at the end of 2023. This is an achievement of an entire team of professionals who dedicated a lot to bringing an action plan that fit the brand's profile. , explains Soraia Ascari, director of Customer Service and Influencer Marketing at the agency.
The campaign, from the creative process to the strategy, aimed to generate awareness and highlight the superiority of the Philips Walita airfryer line in relation to the competition, showing the challenges faced in the daily lives of people who need to cook, but do not have the time or skills. To do this, in a light way, through funny situations inserted into Tat Werneck's routine.
We believe that bringing more organic content that gets closer to the public and shows real challenges and situations, with Tat's fun and captivating way, supported by influencers who talk to our consumers, demonstrates exactly what we want to offer with our airfryers: differentiated technology, It’s a lighter, more practical, healthier routine, in addition to being an upgrade that makes people’s daily lives easier, concludes Silvia.
Technical sheet
Creation and Strategy – RPMA Comunicao
Director of Service and Influencer Marketing: Soraia Ascari
Service Manager: Marcos Brolia
Atendimento: Michely Arashiro e Leonardo Arajo
Influencer marketing: Beatriz Sanches and Carolina Andrade
Philips Walita Customer Approval
Marketing Director: Silvia Tamai
Marketing Manager: Caleb Bordi
Digital Expert: Sinzio Jnior
Product: Gabriela Costa
Recipes: Aline Daiana Abreu Lessa Bordi
Team Tat Werneck
Giving Baumgartner
Bruno Garcia
Production
Thiago Galdino
Itinerary – Dromedrio
Maurcio Meirelles
Videomaker
Carcar Mdia
Paulo Eduardo Gonalves dos Santos
Guilherme Jacobs Salgado de Lima
Joo Carlos Braga Rocha
Joo Pedro Barbieri Orban
Photography
Fabiano Nunes da Cunha Battaglin
Daniel Terra Ramos do Nascimento
Makeup/hair
Carla Biriba Ferreira – The Best Of Carla Biriba
Amanda Souza Santos
Food Stylist
Aline Lessa
*Source: Euromonitor International Ltd; airfryers according to the definition of the oil-free fryers category, according to the definitions of the electric fryers category; retail sales in value, data from 2023, research carried out in February 2024.
*Philips Walita was the first brand to launch the airfryer in Brazil.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
