The brand has teamed up with Netflix and Shondaland and is releasing a series of videos to promote the line
Risqu, Netflix and Shondaland have come together to launch the “Risqu Bridgerton” collection, which has eight colors and celebrates the launch of the third season of “Briegerton”.
To communicate the launch, the brand invited Blogueirinha to star in the first of a series of videos that are part of the campaign. In the piece, the influencer presents the nail polishes and an official nail art from the line.
Now, the brand has announced the launch of a second phase of the campaign, which features manicurists Tatiana Moreira and Ngila Torres, who teach step-by-step instructions so that consumers can reproduce the art at home.
With the launch of the line, the brand is betting on the “regencycore” trend, which emerged with the launch of the “Briedgerton” franchise and which appropriates elements from the “Regency” period, proposing an elegant, sophisticated and light aesthetic.
“We want to show that romance is also a story of empowerment and celebration of one's own authenticity. Our goal is to encourage consumers to exalt and express their true 'self' through colors,” explained Regiane Bueno, VP of Marketing Consumo Brasil & Latam de Risk.
