Adweek's Vozes15 List highlights Black Advertisers for their inspiring leadership in transforming Brazilian advertising.
The Publicitrios Negros (PN) collective received yet another significant recognition by being included in the “Vozes15 da Adweek, the result of an annual selection made by Papel & Peneta to celebrate 30 voices that led collective change initiatives throughout the year. The PN was nominated for its initiative to immerse itself in Cannes Festivalfocused on inclusion and racial diversity in the advertising industry.
In the promotion of Adweek, a weekly trade, business and advertising publication from the United States that was first launched in 1978, and is part of Prometheus Global Media, 15 outstanding voices were chosen for transforming Brazilian advertising, marking the first recognition international coming from the communications industry.
This occurs after the Cannes Lions Festival of Creativity raised awareness of the need for change and social mobilization promoted by Publicitrios Negros, Chapa Preta and the Papel e Caneta collective. This highlight reinforces Publicitrios Negros’ commitment to building access to opportunities and promoting a watershed in Latin America.
Furthermore, the PN's initiative to include a caravan of black talents received the support of renowned communications professionals, including Samantha Almeida, Felipe Guerra, Gabi Rodrigues, Dilma Campos, Raphaella Martins, Felipe Silva, Dani Benoit, and Fiti, in addition to sponsorship from companies such as Smiles, Globo, Wunderman Thompson Brasil, Talent Marcel, FCB Global, AlmapBBDO and support from Vox Haus and B&Partners.co.
Among the most recent highlights and achievements of Publicitrios Negros we can mention the increase to 16,134 members across all its platforms (WhatsAppIG and LinkedIn), recognition in all states of Brazil and in the capital and a 100% increase in invitations to career and networking events.
Inclusion in Adweek not only raises the reputation and visibility of Publicitrios Negros within the advertising market, but also highlights the ongoing urgent need for support and acceptance from the national industry to carry out similar initiatives.
For 2024, Publicitrios Negros has set ambitious goals in terms of representation and diversity in Brazilian advertising, including promoting mentoring, increasing presence at festivals and partnerships with brands that support professional improvement initiatives. By using this achievement as a catalyst to promote positive changes, Publicitrios Negros aims to bring more awareness to the importance of diversity in Brazilian advertising and mobilize national brands to support future editions of the program.
“The future of advertising and communication is intrinsically linked to valuing and respecting representation and diversity. Without considering both, we invest in unsustainable businesses, whether from the perspective of people, the market or the product”, comments Luna Lima, president of the Board of Publicitrios Negros
For more information about Publicitrios Negros and its initiatives, visit the site.
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