'Advertising and Art' will talk to advertisers who have their second career in art; Mauro Paz, author of the book 'When the buildings began to fall'
Mauro Paz started in advertising in Porto Alegre, the city where he was born, and arrived in So Paulo in 2009. Here, he worked at Isobar, Wunderman, WMcCann, until founding Studio Mano.
But literature was the main subject of the episode that opens the series. Advertising and Artwho will hear stories of advertisers who have a second career in the arts and which is more than a hobby.
Mauro is a good writer, a critical and necessary voice in contemporary literature. When the buildings started to fall (However) his most recent work, released last year, tells the story of Solano who, suddenly, sees the world fall apart. Literally.
Chaos then spreads across all countries and, mainly, into the life of the protagonist, who, at the same time, suffers from the disappearance of Georgia, a woman he met on an app.
The book criticizes the logic of an unbridled capitalism that overrides everything and everyone. It's a dystopia, but as Mauro says, not in the heavy sense of the word. “For me, it's a story about hope,” he says.
Listen to the first episode of the series Advertising and Artno Spotify.
Advertising art?
Advertising in art. She drinks a lot from art, but she doesn't. It is a very specific way of communicating, which uses the elements of art, and which sometimes clashes. Art has another purpose.
When the buildings started to fall: dystopia?
The book is classified as a dystopia. But for me, it's a story about hope. It's not necessarily such a dystopian story, in the heavy sense of dystopia. I accepted it since it is a dystopia (laughs).
Life in big cities
When the buildings are a book that questions the way of life in big cities. He also talks about work relationships, he talks about this rush that we live in, which exhausts everyone, about building wealth that is empty when we compare it to how it occupies our lives.
Food for creativity
I really like photography. The book of stories For reasons unknown was greatly influenced by photography. The first text calls My Mother Florence Thompson, who is the American woman in a very iconic photo from the 1929 crisis. She is a mother who appears selling her children. For the new book, which I'm writing, I received a photo from the 1980s, of my sisters with their friends, on top of a water tank, where people went to watch the sunset.
