Ao highlights an integrated experience that allows consumers to try on clothes by accessing the brand's website
Doris and Reserva announced the launch of the campaign “Surreal Fitting Room: Try on clothes online with Doris and discover the ideal size for you”, which aims to show that the brand's customers have a new way of trying on clothes before making a purchase. your shoppings.
The action highlights an integrated experience that allows consumers to try on clothes wherever and whenever they want by accessing the Reserva website and going to the “See in You” icon. After selecting two photos, the customer will be able to view the clothing implemented on their body through Generative AI.
“Doris offers an easy-to-use and personalized experience to customers. In this campaign, we explored the elements that make up Doris, allowing the visualization of different pieces and sizes within a quick and precise fitting room, making it something 'surreal' that customers can explore different looks and styles anywhere. By implementing Doris in its e-commerce, Reserva is integrating an advanced and intuitive experience for consumers and its business”, explained Marcos de Moraes, CEO and founder of Doris.
The campaign will have an educational focus to encourage new behavior during the virtual shopping process to explain the use of immersive technology in Doris' virtual fitting room and is being promoted on social media.
