Following the launch of the Relax with T_Jama collection, the brand presents the new collection, dedicated to the Emmy-winning Spanish series. T_Jama, brand of loungewear with comfortable and irreverent pieces, this month launches a special licensed collection of the La Casa de Papel series.
With the proposal to unite two national passions; the comfortable style provided by loungewear, which has been gaining more and more space in Brazilians’ wardrobes, and one of the most watched series in the country, the collection promises to please fans. Totally exclusive, the La Casa de Papel collection by T_Jama brings to the consumer items full of references from the last season of the series, with comfort and irreverence characteristic of the brand. With democratic sizes, ranging from PP to 5G, it brings women’s and men’s sets and a jumpsuit unisex – the star of the line – in reference to the one used by the characters in the series.
For the partners, the collection is a special milestone for T_Jama, the brand’s second licensed line, the expectation of sales and public acceptance is high. “We are fans of theseries and we’re dying to get the feeling of wearing one of the red jumpsuits. IT’S very cool to be able to provide this to our customers and fans of La Casa de Paper. We also believe we’re pitching in perfect timing as we’re right in the middle of both parts of the final season – volume 2 premieres on the 3rd of December. “Double anxiety!”, comments Lígia Abravanel, partner of the brand.
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