Agency responsible for the communication strategy, creation of campaigns and media operation of the enterprise
The city of Porto Alegre is presenting its first private neighborhood, Golden Lake. The Multiplan development will be located on the banks of the Guaba River and will have seven luxury condominiums, totaling 18 towers.
To communicate the launch, WT.AG was chosen to take care of the communication strategy, creation of campaigns and media operation of the enterprise. In addition to the neighborhood, the agency is also responsible for 360 communication at BarraShoppingSul and ParkShopping Canoas, both owned by Multiplan.
With the concept “A Nova Porto Alegre Has Already Begun”, the piece was published in different media between October and December 2023 and had more than seven million impressions on digital media, influencers and out of home.
“Our strategy was to think not only of a campaign that promoted Golden Lake, but that celebrated this new vision for the future of Porto Alegre's urban development. And, of course, highlighting Golden Lake as a reference in the Gacho real estate market,” said Lucas Feltes, CEO of WT.AG.