Fans can participate in the campaign and compete for the chance to win a kiss from the actress.
Closeuporal care brand from Unilever, has just announced the new campaign “Chama no close” in celebration of Kiss Day, celebrated on April 13th. Using the hook of the date, the brand wants to highlight messages of trust and encourage people to get closer, showing that it is possible to have fun and enjoy it with the security that Closeup prepares them for the most important moments, even making their dream of kissing come true. that celebrity who is your crush.
Last Thursday, Deborah Secco published on her X account (Twitter) who wanted to kiss him on the mouth. The internet immediately went crazy and fans wondered what the intention of the post was. They later discovered that it was part of the Closeup activation for the date.
The actress will evaluate, together with the brand, fans’ ability to win her over with the most captivating song, choosing someone to celebrate this iconic day with a kiss. The action features a bot that interacts directly with fans, sending audios of the actress and talking to the public. To take advantage of the chance to be a part of this iconic moment, fans can access here the conversation to send your line.
“We chose Kiss Day precisely because of the symbolic relationship that the occasion of the kiss has with the brand. We want to show that Closeup accompanies us at all times, including special moments, guaranteeing confidence and self-esteem, always accompanied by lots of refreshment to get closer. This way, the close-up is guaranteed”, explains Vitória Cordeiro, Oral Care Marketing Manager at Unilever Brasil.
Seeking to meet fans’ requests and celebrate this special moment, the Closeup campaign aims to provide an unprecedented moment between a fan and their global crush, performing the long-awaited kiss. With actions ranging from physical to digital, the campaign features influencers participating in the conversation surrounding Kiss Day, addressing situations in which we feel nervous around our crushes and highlighting the importance of having an ally like Closeup to provide security and self-esteem in these moments. After being chosen to participate in the kiss, the person with the best pick-up line will have the opportunity to meet their crush up close, and not only that, but also kiss Deborah Secco on Kiss Day. The public will be able to follow everything on the brand and actress’s social networks.
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