The action will project the message “With You. Always” on the 38-meter sculpture.
Grupo Bradesco Seguros will honor the 457th anniversary of the city of Rio de Janeiro with a light show at Christ the Redeemer, on March 1, at 7:30 pm.
There will be four different colors: blue, which represents tranquility and hope in the new times to come; pink, conveying gratitude, delicacy, affection and sensitivity; white, color of peace; in addition to red, the official palette of the insurance group, which was born in Rio de Janeiro more than 40 years ago.
In addition to lights, the action will project the message “With You. Always” on the 38-meter sculpture, as well as a huge heart, which can be seen from different parts of the city.
“For Grupo Bradesco Seguros, it is extremely important to participate in this moment of tribute to the city. The action at Cristo Redentor shows, once again, the company’s commitment to the capital of Rio de Janeiro”, explained Alexandre Nogueira, Marketing Director of Grupo Bradesco Seguros.
The initiative reinforces the company’s relationship with Rio de Janeiro. Currently, the insurance company has one of its headquarters in Porto Maravilha, a location that houses around 3,700 employees.